Google Ads (formerly Adwords) has changed significantly over the last decade, moving from simple 1 headline and descriptions on various colour backgrounds to more detailed ads with extensions such as sitelinks, location extensions, ratings, phone number, etc. In the last couple of years, they removed...
We know that when it comes to AdWords the most important acronym for our clients is ROI, and why shouldn't it be!? In this article, we are going to walk you through everything you need to know when it comes to creating a profitable Google...
What is Cloud Hosting? We know that these days, it can be confusing when it comes to choosing the best cloud web hosting for your business. Will I get good customer service? Will I get stability? There are lots of options that make the decision much...
What is Google Ad Grants? Google Ad Grants is a program that gives up to $10,000 in free Google Ads advertising to eligible nonprofits. The Google Ad Grants program helps nonprofits reach new audiences online and expand their impact globally. Google Ad Grants can be used...
What are Google Ads Scripts? Google Ads scripts are powerful JavaScript code snippets designed to automate various aspects of your ad campaigns within a Google Ads account. These scripts enable you to programmatically control and manage your Google Ads, making it significantly easier to handle multiple...
Where is all the traffic? The majority of search engines and overall online traffic comes from mobile search, making it critical to create mobile-first PPC ads. As of the second quarter of 2021 mobile devices made up 61% of all organic search engine visits! As users, we...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Have you been considering running a Pay-per-click campaign? We hear you and have looked at answering some of the most Frequently Asked PPC Questions in 2021 to get you started. Table of Contents What is PPC Advertising? Which platforms...
Drive visitors to your website Nowadays it is more important than ever to increase brand and business visibility across the internet. More and more people are searching on the world wide web every day. So the question remains, how to get more Google traffic to make...
Using the wrong Google Ads conversion bid strategies for your campaign's goal will lead to inefficient spending driving your costs up. This article explains our Three Step Bidding Strategy which will help you choose the best bid strategy/when & how to use them to squeeze...
Dynamic Search Ads (DSAs) are a fantastic way to capture traffic from unexpected places, allowing you to capture unique searches and expand your reach. This is especially important when you’re looking to make optimisations to an account that’s already well managed but you want to...