In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...
What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...
The new Instagram name tag feature is giving more opportunities than quickly adding followings without having to type names you never heard of. Read below for some ideas to share your name tag successfully. The feature is especially beneficial for brands that have an Instagram...
A common pitfall in content marketing is to churn out content solely for SEO purposes. While it’s easy to get sidetracked with placing too much focus on SEO and the benefits it can play in a Content Marketing Strategy, it’s important not to forget the...
The success of any AdWords (now Google Ads) campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media, gives us his opinion on where we should all begin our Google Ads campaign setup...
We see a shift in expectations for ecommerce customer service, based on the latest report figures. Here are some tips to leave great impressions! Find your brand tone: https://blog.bufferapp.com/social-media-marketing-voice-and-tone...