Shared Budgets Over the past few weeks, I've been exploring the use of Google Ads Scripts to help improve campaign efficiency. In particular, when it comes to automation of managing shared budgets. Automated rules are useful to schedule changes to budgets on individual campaigns, for example, reducing...
An important part of managing client’s campaigns is providing the clients regularly with clear results of past performance and suggestions for future improvements. Our current process for our standard reports as mentioned in one of our previous articles Excel Hack: Getting Down with Supermetrics involves using...
Last time we talked about improving efficiency with speed and clarity for managing the media spend for multiple clients. In our 2nd top 3 tips we mentioned a third party tool called Supermetrics. We decided to explore this tool with their 30 day trial to help...