The success of any AdWords campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media gives us his opinion on where we should all begin our Adwords Keyword Research. https://www.youtube.com/watch?v=xBjgF8Pak9k Video Transcription On the 9th of November...
Today, Facebook has a near-ubiquitous presence in Australian life. We use it nearly everywhere and at nearly every moment- when we wake up and lie down; while we’re on the bus or in the car, on the toilet (men especially- who would’ve thought?), on the...
Have you ever asked yourself this question? Or has someone asked you why you can’t see any of your campaign data in a simple attribution report in Google Analytics (GA)? So why can't I see my campaign in Google Analytics? Some publishers have auto-tracking like...
What is Social Media? What is so scary about these two buzz words that has Small Business owners spooked? I’ll tell you what “social media” is.. it’s just a bunch of tools. Tools that encourage relationships, ongoing engagement and it's here to stay. It isn’t a phase like...
As the manager of multiple campaigns across sometimes multiple accounts, it’s important that you spend your budget carefully throughout the month (or other period defined by your client) to maximise efficiency and not over or under spend. It can be time tricky to see quickly and...
What is SEO? Search Engine Optimisation is defined in the Oxford dictionary as "the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine." SEO can be complicated and...
As an entrepreneur it’s important to spend your dollars wisely in an effort to grow your site traffic and potentially your business. There are several different avenues you can venture down such as social media, display marketing, email, offline, SEO and SEM. All of these have merit...
The key to a good SEM account is ensuring the right settings are in place and that the account is structured in a way, which will enable marketers to optimise and give the account the best opportunity to perform. Laying the best foundations is critical...
From the beginning, SEO has been all about carrying out a strategy and executing tactics to generate good search engine rankings. Contingent upon the measure of the business, quality of the brand and broadness of content, results were achievable without bringing on any real disturbance...
For months we’ve been waiting for the next algorithm update from Google as things have been quiet from the search giant, as more minor tweaks and changes happen in the background. No major updates have been announced, until now. For years marketers such as myself have...