Local business listings are a key driver of local SEO via search and maps. Understanding the top 3 ranking factors for Google My Business Listings will go a long way in setting your business up for local success. Creating a profile is easy and will...
Drive visitors to your website Nowadays it is more important than ever to increase brand and business visibility across the internet. More and more people are searching on the world wide web every day. So the question remains, how to get more Google traffic to make...
Losing Critical Tracking Data On 26th April 2021, Apple’s privacy update launched. iOS 14.5 impacts on advertising using their App Tracking Transparency (ATT) Framework, we, the user, can now control how our online activity is seen. So, if we choose to opt-out of tracking, and by...
When it comes to SEO Quick Wins every business should be using we need to start at the very beginning, the CMS. WordPress is one of the best options if you're aiming for a Content Management System (CMS) that is incredibly SEO-friendly. WordPress is the...
What it all means Like everything else in 2021, we have had to wait a little longer for Google to roll out their new Google Core Update: Page Experience Algorithm. Google very generously gifted the world a few extra months to prepare (highly unlike the tech...
Why Twitter? Want to get more tweets but all you hear are crickets? This article will share our top Twitter Advertising tips and tricks to advertise successfully on the social platform and ultimately grow your audience and your business. But first, why Twitter? Twitter has 187 million daily usersThe...
Running a small business requires a huge time investment. You can easily spend most of this time marketing your brand. Have you ever thought about outsourcing digital marketing tasks to free up time to invest in growing your business or catering to your clients? Here...
Google Ads (formerly Adwords) has changed significantly over the course of the last decade moving from simple 1 headline and descriptions on various colour backgrounds to more detailed ads with extensions such as sitelinks, location extensions, ratings, phone numbers etc. Last year they removed the...
A common pitfall in content marketing is to churn out content solely for SEO purposes. While it’s easy to get sidetracked with placing too much focus on SEO and the benefits it can play in a Content Marketing Strategy, it’s important not to forget the...
The success of any AdWords campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media gives us his opinion on where we should all begin our Adwords Keyword Research. https://www.youtube.com/watch?v=xBjgF8Pak9k Video Transcription On the 9th of November...